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30th April '10
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Prince backs wool carpets.
Posted on Friday April 30th, 2010 at 10:47 AM
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Prince Charles has launched a Wool Campaign, calling industry to recognise the 'immense value' wool can bring to both fashion and housing.
Speaking to a meeting of the British Wool Marketing Board (BWMB) earlier this year Prince Charles spoke of the tenants on his estate telling him about the 'poor return' they get for the shorn fleece.
The prince pointed out how wool can be used sustainably in homes as carpet or as a renewable source of clothing.
The prince urged people to think hard about the 'seemingly trivial decision' about whether to buy a wool carpet or its manmade alternative, or purchasing a wool coat as opposed to a polyester jacket.
Prince Charles also spoke of the fire safety aspect of wool, where wool is considered the safest fibre for carpet due to its natural flame retardant qualities.
The main wool organisations from around the world have also joined together to back The Wool Project and to promote wool generically.
The Wool Week will be held during September and the Wool Project will release further plans during the coming months.
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